Cookware Brand
Case Study
Objective
To launch and scale the affiliate program for an American made premium cookware brand.
Outcome
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Within 24 months the program generated $1M in affiliate revenue and with an ROI of 8x.
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250% growth in revenue from year 1 to year 2.
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47% growth in AOV from year 1 to year 4
"We've worked with NYMO through a sustained period of brand growth, and as our priorities and resources have evolved I appreciate that Marshall and the team at NYMO have consistently been willing to execute what's best for the brand even when it means pulling back on transactional opportunities that would drive sales in for instance the affiliate channel. NYMO understands the long game in a world dominated by short term thinking - they're a great agency to grow with."
Premium cookware brand
Head of Marketing