Online Candy Retailer
Case Study
Objective
Online DTC candy retailer was looking for a more content focused approach, lower fees, and stronger performance. NYMO took over program management from previous team to effectively meet clients changing needs.
Outcome
Coupon partnerships were reduced and implemented more strategically to increase profitability for the retailer.
Over $250,000 in affiliate revenue driven in the first year.
Helped secure various content partnerships to drive new top of funnel activity.
"They make it easy to delve into affiliate marketing without any experience. We were essentially starting from scratch and they built out our strategy and continued to introduce new ways of strengthening our program."
Online Candy Retailer
Founder