Podcast

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode 8 of “Performance Marketing Spotlight,” we’re joined by James Little. James is a seasoned publisher with extensive experience in the affiliate marketing industry. James raises important questions about validations for advertisers in the affiliate industry, especially for smaller publishers who may struggle […]

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary In episode 7 of the “Performance Marketing Spotlight,” Marshall interviews Jeannine Crooks, who is the Partner Acquisition and Development at AWIN Global. Jeannine has a wealth of experience in the affiliate marketing industry, spanning 24 years. Topics covered include: Staying on Top of Technology

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary In episode 6 of the Performance Marketing Spotlight Geo Yuhba, Director of Client Strategy at Paylode, joins the podcast. Geo has spent over 2 decades in the affiliate marketing space. He got his start on the network side with Commission Junction where he was for 19 years

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary In episode 5 of the Performance Marketing Spotlight, Vinod Varma joins us from Creator.co. Vinod leads Creator.co and is helping brands scale and automate influencer marketing with their all in one solution. Vinod has spent the last 10 years helping innovative brands build their GTM strategies

Listen on Spotify Listen on Apple Podcasts Summary In episode 4 of the Performance Marketing Spotlight, Laura Press joins us from Impact’s PXA. The PXA or Partnerships Experience Academy helps affiliate marketers “access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth.” Laura has been in the affiliate marketing

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #3 of Performance Marketing Spotlight Erin Killian-Kristyniak, VP of Partnerships at Mavely, joins the podcast where we take a deep dive into evolution of performance marketing and the increasing importance of influencers in marketing budgets. We discuss the challenges and opportunities for creators

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #2 of Performance Marketing Spotlight Alexis Caldwell, Executive Director of Business Development and Partnerships at Forbes, joins the podcast where we take a deep dive into the topic of Attribution. Our guest speaker emphasizes that the type of program being used should

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #1 of Performance Marketing Spotlight, Nancy Lee, President at MyRegistry.com, joins the podcast where we take a deep dive into the world of affiliate marketing with a focus on MyRegistry.com. Our guest speaker, who has been with the company for over 16 years,