Leon Sonkin

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today. Anders shares his entrepreneurial journey—from building on the early Spotify ecosystem (and learning hard lessons […]

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Dexter Dethmers, co-founder of Hi Energy, joins Marshall to discuss the biggest challenges and opportunities in affiliate marketing today—especially from the publisher perspective. Dexter shares his journey from lead generation in Australia to running programs at CJ and Honey, and

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth. Ryan shares his journey from agency-side performance marketing at ROI Revolution to

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape. Alexandra shares her journey from digital and paid marketing into affiliate

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that’s redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by

Listen on Spotify Listen on Apple Podcasts Summary Welcome to another episode of Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO and CO, sits down with Craig Swerdloff, co-founder of Wellput, to discuss his impressive journey through the evolution of online advertising and email marketing. Craig Swerdloff shares how

Listen on Spotify Listen on Apple Podcasts Summary Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet’s

Listen on Spotify Listen on Apple Podcasts Summary Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up,