Podcast

Listen on Spotify Listen on Apple Podcasts Summary In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24 News, to discuss the changing relationship between publishers, brands, and affiliate marketing. Lena shares her unconventional path from musical theater and cruise ships to publishing and performance

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he’s transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation. Dario shares his unconventional path from finance to entrepreneurship before taking the helm at Eric

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today’s performance marketing landscape. Breeze shares her unconventional path into marketing, from aspiring educator and travel journalist

Listen on Spotify Listen on Apple Podcasts Summary   In Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing. Ewen shares his unconventional path from the military to building and scaling a 100+ site media

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today. Anders shares his entrepreneurial journey—from building on the early Spotify ecosystem (and learning hard lessons

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, Dexter Dethmers, co-founder of Hi Energy, joins Marshall to discuss the biggest challenges and opportunities in affiliate marketing today—especially from the publisher perspective. Dexter shares his journey from lead generation in Australia to running programs at CJ and Honey, and

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth. Ryan shares his journey from agency-side performance marketing at ROI Revolution to

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape. Alexandra shares her journey from digital and paid marketing into affiliate

Listen on Spotify Listen on Apple Podcasts Summary In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major