Podcast

Listen on Spotify Listen on Apple Podcasts Summary In episode 4 of the Performance Marketing Spotlight, Laura Press joins us from Impact’s PXA. The PXA or Partnerships Experience Academy helps affiliate marketers “access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth.” Laura has been in the affiliate marketing […]

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #3 of Performance Marketing Spotlight Erin Killian-Kristyniak, VP of Partnerships at Mavely, joins the podcast where we take a deep dive into evolution of performance marketing and the increasing importance of influencers in marketing budgets. We discuss the challenges and opportunities for creators

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #2 of Performance Marketing Spotlight Alexis Caldwell, Executive Director of Business Development and Partnerships at Forbes, joins the podcast where we take a deep dive into the topic of Attribution. Our guest speaker emphasizes that the type of program being used should

Listen on Spotify Listen on Apple Podcasts Listen on BuzzSprout Summary On Episode #1 of Performance Marketing Spotlight, Nancy Lee, President at MyRegistry.com, joins the podcast where we take a deep dive into the world of affiliate marketing with a focus on MyRegistry.com. Our guest speaker, who has been with the company for over 16 years,